United States Postal Service
2016 General Election Direct-Mail Advertising CampaignThe United States Postal Service wanted to remind political campaigns that mail is an excellent and valuable way to advertise to voters. We created a campaign to help them understand that not only is mail high-impact, but it can be digitally enabled too.
Not only was the campaign well-received by the client, but political mail had an incredibly strong presence in the 2016 election season, with political mail use rising 34% above the 2012 election’s numbers.
This campaign won the award for Best Integrated B2B Campaign in the 2017 B2B Brave Awards.
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